Billabong International's values remain consistent with its foundation objectives, which include a commitment to brand protection and enhancement, the manufacture of design-relevant and functional products, marketing in the core boardsports channels, the professional development of staff and ongoing customer service and relationships. Billabong International's products are licensed and distributed in more than 100 countries and are available in approximately 8000 doors worldwide. Products are distributed through specialised boardsports retailers and through the Company's own branded retail outlets. | 
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